Online Marketing increases the visibility of your website, to see and understand your products and services. If we don’t optimize our website according to the search engine algorithm changes we don’t get business from the site. The website should act as a sales or marketing person who knows the complete story of the company and explain the advantages of the company’s products and services to the customer or visitor. We do only organic SEO as per the rules and regulations of the Google search engine. Black hat technologies may sometimes produce a short term benefit, but in the long run we will get adverse effect on the visibility of the website. We will go down in the search rankings also once we adopt the black hat technology in our SEO process.